Disinformation poses a significant threat to the Swiss economy and society at large. The Covid-19 pandemic has increased public awareness of the dangers of false information, leading to a greater demand for reliable journalism. While social media and alternative sources are seen as primary conduits for disinformation, professional media outlets have maintained a better reputation. Recognizing the critical role of quality journalism and implementing strategies to combat disinformation is crucial for safeguarding the economy and fostering societal resilience against this growing threat.