Peter Metzinger is a physicist, campaigning pioneer, and founder of Mr. Campaigning AG and ReclaimTheFacts. Since 1982, he has conceived and managed sophisticated campaigns for companies, associations, and NGOs—from ABB to the World Economic Forum—focusing on strategic communication, change management, and political influence. With ReclaimTheFacts, he leverages his experience in dealing with complex narratives and crisis communication to strengthen fact-based decisions and expose disinformation.