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Disinformation: A Serious Threat to the Swiss Economy

Disinformation poses a significant threat to the Swiss economy and society at large. The Covid-19 pandemic has increased public awareness of the dangers of false information, leading to a greater demand for reliable journalism. While social media and alternative sources are seen as primary conduits for disinformation, professional media outlets have maintained a better reputation. Recognizing the critical role of quality journalism and implementing strategies to combat disinformation is crucial for safeguarding the economy and fostering societal resilience against this growing threat.

The proliferation of false or misleading information, commonly known as disinformation, poses a significant threat to societies worldwide. The impact of disinformation on the Swiss economy has been explored in a survey conducted by the fög Research Institute at the University of Zurich. The study reveals that the Covid-19 pandemic has heightened public awareness of the dangers associated with fake news and has increased the demand for reliable and quality journalism.


According to the survey, fake news is seen as a serious problem by nearly half of the respondents. Social media is identified as the primary source of disinformation, while alternative media, online video channels, and messenger apps are also recognized as significant contributors. In contrast, professional media outlets, including public media, are considered more trustworthy. However, the financial sustainability of these outlets is threatened due to reduced advertising revenue.

The study highlights the importance of a strong professional news media system in combating disinformation and building societal resilience. While trust in professional journalism remains relatively high, alternative sources pose significant challenges. Thus, there is a need for continued investment in quality journalism to counter the spread of false information.

However, the adverse impact of disinformation goes beyond undermining public trust in information sources. The Covid-19 pandemic has also affected the advertising income of media companies, threatening their survival. As businesses face reduced advertising budgets and consumers navigate a complex information landscape, the economic repercussions are evident.

Moreover, disinformation extends beyond the realm of public health crises. The examples provided by the Global Risks Report 2023 shed light on the convergence of various risks that shape the uncertain and turbulent decade to come. From inflationtrade wars, and capital outflows to social unrestgeopolitical confrontation, and climate change impacts, the world is grappling with a unique set of challenges. Among these risks, the failure to address climate change stands out as a dominant concern in the next decade.

The spread of disinformation exacerbates these risks. False or misleading information regarding climate change can impede effective action and hinder the transition to a sustainable and resilient economy. Misinformation can influence public opinion, policy decisions, and corporate actions, hindering efforts to mitigate the environmental and societal consequences of climate change.


Furthermore, disinformation not only affects the Swiss economy directly but also indirectly through its influence on geopolitical dynamics and economic fragmentation. Geoeconomic warfare, driven by tensions between global powers, can disrupt international trade and financial systems. The weaponization of economic policies, aimed at building self-sufficiency and constraining rival powers, risks decoupling and a rise in inefficient production and prices. This geopolitical fragmentation contributes to an uncertain and unstable economic environment, affecting businesses and individuals alike.


The World Economic Forum in Davos, Switzerland, also highlighted the perils of disinformation. Panelists discussed the dangers posed by disinformation on social media platforms and its impact on trust in institutions and democracy. However, the discussion inadvertently revealed the pitfalls of adopting a permanent war-footing approach to combatting disinformation. Some panelists themselves spread inaccurate information during their remarks, highlighting the complexity of the issue.


The conflict between Russia and Ukraine has further highlighted the extensive use of disinformation as a weapon. Social media has played a significant role in chronicling, experiencing, and understanding the war. The rapid rise of internet coverage and social media usage in Ukraine has amplified the reach and penetration of disinformation campaigns, emphasizing the need for effective countermeasures.


To combat the threat of disinformation and protect the Swiss economy, the following strategies are recommended:

  1. Investment in Quality Journalism and Media Literacy:
    • Continued investment in quality journalism is crucial to counter the spread of false information.
    • Media literacy programs should be promoted to enhance critical thinking and digital literacy skills, empowering individuals to navigate the information landscape effectively.
  2. Collaboration between Stakeholders:
    • Collaboration between technology companies, media organizations, and governments is essential to develop robust fact-checking mechanisms and address the proliferation of false information on social media platforms.
  3. International Cooperation in Geopolitical Conflicts:
    • Governments and organizations should work together to promote transparency, share accurate information, and counteract the spread of false narratives.
    • Efforts to combat disinformation should be grounded in evidence-based approaches and respect for freedom of expression and access to information.


To confront manipulation techniques effectively, it is essential to prioritize Information and Media Literacy, educating ourselves and others about the strategies employed by disinformation campaigns. By cultivating a discerning mindset and questioning the underlying motives of information, we can shield ourselves from manipulation and make well-informed choices. Furthermore, supporting independent journalism, fact-checking organizations, and reliable news sources plays a vital role in combating the spread of disinformation.

To stay Informed and Empowered: Register for the Reclaim The Facts newsletter to receive our latest media and information literacy materials directly in your inbox. Also, you can follow us on social media to stay updated and receive timely notifications. By arming yourself with knowledge and resources, you can actively confront manipulation and make informed decisions.

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Safeguarding against disinformation:

Combatting disinformation, scams, and manipulation requires prioritizing Information and Media Literacy. Educate yourself and others about disinformation strategies, cultivate discernment, and question motivations to make informed choices. In addition, supporting independent journalism, fact-checking organizations, and reliable sources of information plays a crucial role in combating the spread of misinformation.

To stay informed and empowered: Sign up to receive the ReclaimTheFacts Newsletter and our latest Media and Information Literacy materials and tools straight to your inbox. You can also follow us on social media for regular updates.

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